Dubai has announced it will open a new Anise beauty salons in the UAE as part of its ambitious ‘Digital Luxury Luxury’ plan.
Anise has been operating in the Middle East since 2005, but its operations have largely focused on luxury beauty products.
In its new Dubai facility, the brand will open three more beauty salon locations.
Dubai’s Al Jumeirah hotel, home to the Dubai Islamic Development Authority (DIA), will house the new location.
The company is set to have three stores open in Dubai this year.
A spokeswoman for Anise told The Irish Post that the company was “excited” to open the new salon in Dubai.
“We look forward to opening in the coming months in partnership with the Dubai City Council,” she said.
The spokeswoman said the Dubai site would open in late April and the company would have a “very large and diverse customer base”.
She added that the Al Judeirah project would have an open-air, indoor-outdoor salon.
In the UAE, Anise has had a presence for more than a decade in Dubai, with two locations in the capital.
Anise currently has 15 beauty salampasses in the country.
More than 400,000 people have been signed up for the Anise membership scheme, which allows members to access discounts, discounts on beauty products, travel to Dubai and even discounts on tickets to the country’s state-sponsored events.
Dubai has been home to several high-profile brands such as Louis Vuitton, H&M and Chanel.
The company’s Dubai headquarters is currently under construction at the Dubai Marina, which will house a new office building.