This week, a new beauty brand called Jackie’s Beauty Salon, which has also sold beauty products to a number of Australian retail outlets, is facing backlash for saying it does not have a ‘nostalgia’ for beauty, while other beauty brands have embraced a more inclusive message.
The brand, which sells a range of products from beauty products and skincare to body wash and nail art, has previously targeted celebrities, and also opened a salon in the US to cater to younger clients.
But the backlash comes after the brand published an Instagram post last week that said, ‘it’s not only about beauty.’
The Instagram post was removed from the brand’s website within minutes, with a message saying it was a ‘miscommunication’.
‘There is no nostalgia in this brand,’ the brand said.
‘This brand is not about nostalgia.
It’s about the timeless beauty of a good old-fashioned shop.’
The brand’s founder Jackie Bae has previously said that ‘beauty is our most powerful and beautiful force’.
She has also said that she believes the ‘power of beauty’ has been undervalued by many beauty products companies, and that she is not anti-technology.
Jackie’s Beauty has a number, including beauty products, skincares and body wash, which are sold in its retail stores, on its website and through online stores.
A spokesperson for Jackie Bays Beauty said the post was made in error.
‘We want to sincerely apologise to anyone who was offended by the post that was shared, and to those who feel they have been misrepresented by our brand and the products we sell,’ the spokesperson said.
“We are currently reviewing our social media platform to ensure this post does not happen again, and will take any steps to ensure we do not repeat this mistake.”
The spokesperson said the brand was working with a number organisations to ensure it did not repeat the mistake again.
However, the backlash is not limited to Jackie’s.
Other beauty brands are embracing a more diverse, inclusive message, including L’Oreal, and Cosmetics, and the brand has also opened its first Australian store in Adelaide.
L’Ororeal Australia has a website that includes a range for women, and has launched a number products for women including a ‘glam’ powder, lipstick, eyeliner and blush.
Cosmetics Australia has also launched a range in the last few months for women and women’s hair.
The spokesperson said a new product was ‘coming soon’ that was inspired by the makeup of the ‘fierce beauty warrior’ Ellen Page.
While the company did not comment on the backlash, Cosmetics Australia said it was working closely with Jackie Bowers Beauty and had been in contact with the brand.
This story has been updated to clarify that L’Oréal Australia was not the first beauty brand to open a store in Australia, but it was the first to open an Australian store.