By now, you’ve probably seen the new beauty salon kiosks that pop up on the sides of many of your favorite shops.
They are great for people who just want to check out a new brand before deciding to buy.
However, a new research study published in the Journal of Beauty and Human Development indicates that a beauty salon can actually increase sales by up to 60 percent.
“People who go to a beauty salons in the beginning are really excited and are eager to try new brands and try different products,” Dr. Rebecca Schaffer, lead author of the study, told ABC News.
“And then they’re also looking for other things.”
Schaffer, who also works with the New York City Department of Health and Mental Hygiene, was looking at the effect that beauty saloons had on retail sales.
So she and her team surveyed 1,200 New Yorkers.
They looked at the sales of a range of brands, from makeup to hair products.
Then, they looked at how the sales would change if a beauty Salon opened in their area.
The results showed that beauty Salon stations increased sales by an average of 6.7 percent.
This could mean that the stations can increase sales at the same time that they are opening new stores.
“It could be that people are already planning on going to a store,” Schaffer said.
“They’re already thinking about what they’re going to look like and what they want to buy and what their needs are going to be.
They’re thinking about the next beauty salon, which may also help their sales.”
The study is the first to look at the impact of beauty saloon stations on retailing in the United States.
Schaffer hopes to use this research to help inform policy makers.
“There are so many different models for how you think about this, how you might want to structure things,” Schafer said.